LU isn’t just a brand; it’s a tribute to the mastery of time itself. Our story is inspired by a shared passion for horology and a deep reverence for the artistry of watchmaking. Nestled in Jeddah, where tradition meets modernity, LU has emerged as a beacon of luxury and craftsmanship. Here, each timepiece is handled with respect, each tick a reminder of the timeless beauty and precision of fine watchmaking.

As a mission, LU is dedicated to preserving and enhancing the timeless beauty of luxury watches through expert craftsmanship, personalized service, and a steadfast commitment to excellence.